Dan And Lisa Nausley

There are certain foundational aspects that must be in place if your OOH company is going to be as highly effective, efficient, and as profitable as it can be.  One of those things, in my opinion, is to have a culture of accountability.  In our 40+ years of running media companies, training, coaching and providing executive coaching we have NEVER seen a company realize its full potential without a culture of accountability.  

Many of our clients have heard me tell the story of one of the great mentors I’ve had in my career.  I still talk to him several times a year… and have for the last 40+ years! He had such a deep and profound effect on me that it would be impossible to overestimate his value in my life…professionally and personally.

By now it’s not news to anyone that the markets have been volatile…if not a bit scary this week in particular.  Who really knows what the 2nd, 3rd and 4th quarters will bring in the way of an economy…Anemic? Strong? Recessionary?  I for one am very bullish on out of home in 2023 no matter the economy as long as we make sure and do the things that we are in control of.